From Full House to Fashion House. Ashley Olsen founded The Row in 2006 in her pursuit of the perfect white t-shirt with a universal fit. The Row, named after Britain's Savile Row, evolved from t-shirts to the ultra luxe with "ultra-refined details" and the finest of fabrics, exotic skins and furs. It took several seasons for the girls to prove themselves, in the beginning there many skeptics, nobody believed the girls were actually doing the designing and all the sourcing and procuring work that it takes to make an idea into a business.
But the Olsen's are not as green as you might think, they have over a decade of experience designing, first for their name sake line of children's clothing designed for Walmart and then for their highly successful company, Elizabeth and James; a modern, youthful, lifestyle brand named for the twins' other siblings.
Through the Olsen's disciplined attention to detail The Row has earned the respect of the critics while making it's mark on the world of fashion.
A few of my favorites from The Row...
While I love these designs, I am not a huge fan of the whole collection, they are not really my style (Elizabeth and James is more my speed), many of them are too conservative and boxy, not to mention probably as far out of my price range as clothes can get but I love the story. I love that this is really Kate and Ashley's brand, their creations. I have a sister so I love that as sisters they have found their niche and made a career for themselves when they could have just sat on their piles of money for the rest of their lives. I secretly fantasize about having something like this with my sister- because there is no better friend than your sister (I already have the name for the sister store picked out:)). Another inspirational story.
Most of these pictures were taken from vogue.com and specifically from an article entitled, Behind The Row. The article ends with a quote from Mary Kate that I just love because it's how we should all think; “The thing about us,” Mary-Kate says, “is we think big. Huge.”